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Case: Love Machine Tattoo Studio in New York
Increasing Conversions and Attracting New Clients
Previously, they collaborated with Brazilian specialists in contextual advertising, but the results did not meet expectations: High cost per click: over $1 for each ad click. Low conversion rate: only 1.5% of website visitors submitted a request.
Irrelevant keywords: the campaigns included queries unrelated to tattoos, such as "cat," "head," "god," "Disney," and "design." Lack of optimization: negative keywords were not added, micro- and macro-conversions were not set up, and the campaigns were not optimized over time. As a result, the budget was spent inefficiently, and potential clients did not reach the studio.
Results
45% Increase in Conversions via WhatsApp: the convenient chat made clients more likely to seek consultations and book sessions.
Reduced Cost Per Click: keyword optimization and the addition of negative keywords lowered expenses on non-target clicks.
Increased Overall Advertising Efficiency: setting up micro- and macro-conversions allowed us to better understand user behavior and optimize campaigns for improved results.
Thanks to a comprehensive approach to advertising optimization and website improvement, Love Machine Tattoo Studio significantly increased the number of inquiries and attracted new clients. The use of modern tools and careful attention to the needs of the audience allowed them to achieve impressive results.
If you’ve noticed that your advertising campaigns are not delivering the desired results or you want to increase the flow of clients, we are ready to help. Our team of specialists has experience in advertising optimization and website improvement across various industries. Contact us or send an email to hello@t-i-m.cz. Let’s discuss how we can contribute to the growth of your business.