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What is Google Ads and who needs it?
Search advertising is a digital marketing tool that allows businesses to place ads on various platforms, including the Google search engine, YouTube, Google Display Network, and partner websites. It works on an auction principle, where advertisers pay for clicks on their ads or for impressions.
Google Ads is suitable for all businesses that want to increase their online visibility, attract new customers, and boost sales. It can be beneficial for small businesses, online stores, local companies, large corporations, and specialists offering services in specific niches.
If you want to appear on the first page of Google search results, get more organic traffic, or increase conversions, contextual advertising is an excellent solution for your business!
What types of advertising does Google offer?
Google offers various tools for effectively promoting your business online:
- Contextual advertising (or search): Appears on Google search results pages when users search for specific queries.
- Banner advertising (on partner websites): Appears as banners or graphic ads on different websites within the Google Display Network.
- Google Shopping: Enables you to advertise e-commerce products directly in search results, allowing users to see product images, prices, and store names.
- Video advertising on YouTube: Video ads that appear on YouTube before or during video playback.
- Ads in mobile apps and games: Effective for businesses that want to target users actively engaging with mobile devices and interactive applications.
- Remarketing: Targets customers who have already visited your website.
- Ads on Google Maps (for local businesses): Helps local businesses be visible to potential customers searching for products or services nearby.
Each type of Google advertising has its own benefits and helps achieve various goals in digital marketing.
Advantages of Google Ads over SEO
Google Ads and SEO are two powerful tools for promoting businesses online. However, Google Ads has several key advantages that allow you to achieve desired results quickly:
- Quick setup: You can launch a campaign within minutes, whereas SEO requires more time to optimize your website and achieve desired rankings in search engines.
- Continuous orders: With targeted advertising, Google Ads enables you to ensure a steady flow of orders 24/7.
- Fast results: Google Ads allows you to see results almost immediately after launching a campaign, unlike SEO.
- Lower cost: The cost of Google Ads can be lower compared to long-term investments in SEO optimization.
Comprehensive Google Ads setup services by T.I.M Agency
T.I.M Agency offers comprehensive services for setting up and optimizing advertising campaigns on Google. We tailor campaigns to your business goals thanks to our extensive experience and deep expertise.
Our comprehensive services include:
- Setting up ads in Google Ads;
- Auditing Google advertising campaigns;
- Optimizing advertising campaigns;
- Setting up Google Analytics 4 (GA4);
- PPC campaign management.
We provide detailed reports and analytics so you can see the actual results of your investments. You’ll know the key metrics like clicks, conversions, cost-per-click, and other critical aspects of Google advertising.
Discover a new way to reach target customers interested in your products or services.
Contact T.I.M Agency, and we’ll tailor Google advertising to your specific needs. Call us or leave a request on our website for more details. We look forward to collaborating with you!
