Analysis of the audience
Conducted an analysis of the interests and needs of the target audience, considering current trends in the beauty and skincare industry.
Parfumes
Munich, Germany
Increase the number of orders in the online store of niche perfumes in Germany and European countries with the help of Google Ads and increase the LTV of the client (live time value)
Challenges
Implementation steps
Aesthetics and visual content
Developed a unique style of visual content, combining high-quality images, informative video tutorials, and creative visuals to promote new products.
Engaging content campaigns
Launched thematic campaigns, to stimulate audience engagement.
Interactive elements
Introduced polls, voting, and Q&A sessions using influencers and beauticians to establish direct interaction with subscribers.
Geotargeted advertising
Launched geotargeted advertising campaigns with a focus on promotions and events in nearby beauty salons.
Monitoring and analytics
Implemented a monitoring and analytics system to track the effectiveness of campaigns, adapting the strategy to changes in trends.
Results
Results
Increased subscribers by 120% in the first quarter
Growth in audience engagement by 150%
Successful launch of a new product line with conversions from social media at 220%
Positive reviews and comments confirm the brand's improved perception
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