E-commerce tracking showed which channel really sells.
Web analytics · GA4 and conversion measurement
Half the budget
Half the budget
is wasted.
You just don't know which. Scroll — the story of how guesswork becomes numbers.
I want a free audit →
GA4 · Google Tag Manager · measurement from day one
Why it works
The most visits still doesn't mean the most money
Switch the view and see which channel really earns.
- Social media 0
- Search 0
- Direct visits 0
- E-mailing 0
Without measurement you'd pour the budget into social — it has the most visits.
An illustrative model. We'll find your real numbers in a free measurement audit.
When it makes sense
Sound familiar?
If even one sentence fits, you're missing measurement — and without it every decision is a bet.
- You don't know which channel brings you customers and which just spends.
- Analytics is installed, but nobody ever looks at it.
- Conversions aren't measured — or are measured wrong.
- Reports from different tools contradict each other and you do not know what to trust.
What we will launch for you
What makes measurement worth trusting
Four layers, without which numbers are just decoration.
FOUNDATION
GA4
GA4 and Tag Manager
Properly deployed analytics is the foundation for everything else. We set up GA4 and Tag Manager so the data matches reality.
- GA4 and Google Tag Manager deployment
- Duplicate and missing page checks
- Internal traffic and spam filters
I want proper measurement →
deployed so the numbers add up
GOALS
Conversions
Conversions and events
A visit isn't a result. We measure what earns you money — submitted forms, orders, calls and bookings.
- Events for forms, calls and bookings
- E-commerce tracking setup for shops
- Conversion values, not just their counts
I want to measure conversions →
we measure results, not visits
CONNECTION
Feedback
Campaign connection
Ad systems need data in order to learn. We connect them to analytics — campaigns then optimise themselves towards what earns.
- Google Ads and Meta Pixel connection
- Conversions API and server-side tracking
- Cross-domain tracking
I want to connect campaigns →
campaigns learn from real data
OVERVIEW
Overview
Reports and dashboards
Data nobody looks at is worthless. We'll build an overview you open once a week and instantly know where you stand.
- Custom automated dashboards
- Custom reports built around your questions
- Training your team to read the data
I want reports I understand →
in one place, updated on its own
How it goes
From audit to data you trust
-
Free measurement audit
We check what is measured, what is missing and what cannot be trusted.
within 24 hours -
Measurement plan
We define which events and conversions make sense for your business.
2–3 days -
Deployment
GA4, Tag Manager, events, e-commerce and campaign connection.
3–5 days -
Verification
We test every conversion on real traffic.
1 week -
Reports and training
Custom dashboards and training on how to work with them.
continuously
Web Analytics: An Indispensable Tool for Understanding Your Audience
With Web Analytics, you get a detailed analysis of user behavior, which allows you to precisely target your marketing efforts and increase the effectiveness of your online presence.
Website analytics provides valuable guidance to improve the user experience, allowing you to measure results and adapt strategies to maximize engagement and conversion.
Data that changed decisions
Results from the last 12 months of collaboration.
Correctly measured conversions made it possible to scale the winning campaigns.
Form tracking and CRM connection.
What's included
Choose the scope
Prices are indicative. You get an exact quote after the free audit.
Basic
from €200- setting codes
- create events and conversions
- setting up e-commerce (for stores)
- cross-domain tracking
- creation of customized reports
Web analytics tracks how users interact with your website. It helps you understand traffic, behavior, and conversions to make smarter marketing decisions.
We work with Google Analytics 4, Google Tag Manager, Meta Pixel, and other tracking systems depending on your business goals.
Yes, we connect your analytics with Google Ads, Facebook Ads, and other tools to measure ROI and improve campaign performance.
Accurate data helps identify which channels bring the best results and where to optimize marketing spending for higher conversions.
Absolutely. We prepare clear, visual reports and recommendations to help you track growth and make informed decisions.
Free measurement audit
We will show you what in your numbers cannot be trusted.
- Measurement check what is measured, what is missing and where the numbers are skewed
- List of conversions which events have value for your business
- Deployment plan what to set up first so the data starts making sense
What do you need?
We'll get back to you within 24 hours. No spam.
Web Analytics
Web analytics is an effective tool used for collecting, processing, and analyzing data about website visitors. By utilizing it, you can identify problem areas on your site, optimize content, and improve user interaction results with your business. For example, if you notice that a certain section of your site has low engagement, making changes to the content or design can significantly improve interaction rates.
Why Is Web Analytics Important?
Web analytics provides essential insights about a website, such as:
- The number of visitors and unique users over a selected period
- Time spent on pages
- Depth of page views
- Bounce rate (when users leave the page quickly)
- Click-through rates on website links
- Traffic sources (search engines, social media, referral sites, etc.)
- User actions, such as comments, form submissions, or survey participation
Additionally, web analytics helps analyze technical aspects, including page load speed, types of devices used by visitors, operating systems, and more. The data collected allows for a better understanding of your target audience’s needs and enhances website performance.Types of Web AnalyticsThere are various types of web analytics, each with its own unique features and benefits.Traditional AnalyticsFocuses on collecting basic website data. This often involves setting up analytics tools like Google Analytics, which provide detailed statistics on website traffic and user behavior. Log analyzers are also used for data storage.End-to-End AnalyticsA more comprehensive approach that combines data from multiple sources, such as ad platforms, CRM systems, and analytical tools. End-to-end analytics allows tracking the entire user journey—from clicking on an ad to making a purchase. It helps identify the most effective advertising channels and optimize marketing expenses.Key Web Analytics ToolsOur marketing agency utilizes various tools to configure and optimize web analytics.Google Analytics 4 (GA4)GA4 is the latest version of Google's analytics tool, offering flexible tracking of user interactions with a website. Features include:
- Custom event tracking
- Identification of key conversion metrics
- Behavioral analysis of user journeys
The T.I.M Agency team can help you set up GA4, ensuring you receive detailed insights for making informed marketing decisions.Microsoft ClarityThis tool provides unique capabilities for analyzing user behavior. Its key advantages include:
- Heatmaps – Show the most popular elements on your website
- Session recordings – Visualize how users interact with your site
- Weakness detection – Identifies issues in website design or functionality
We can configure Microsoft Clarity for you, allowing you to gain deeper insights into user behavior and enhance their overall experience.Comprehensive Web Analytics Services by T.I.M AgencyWe provide full-service web analytics setup and the implementation of marketing automation tools, which are crucial for processing analytical data efficiently. With our expertise, your business will gain:
- Advanced user behavior tracking capabilities
- Optimized marketing expenses
- Improved website performance
Integrating web analytics with automation systems allows for faster processing of large data volumes, personalized user messaging based on their actions on the site, and trigger-based mechanisms to boost conversions.At T.I.M Agency, we use modern approaches to create effective strategies for your business. With us, every dollar is invested in analytical solutions that drive business growth.Contact us today to get started!
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