2.Cost of Advertising on Facebook
The cost of advertising on Facebook is determined by many factors. The main ones include:
Target Audience: The more narrowly defined your target audience is, the higher the cost per click or ad impression may be. However, a more narrowly focused audience may be more conversion-oriented.
Advertising Auction: Facebook uses an auction system where advertisers compete for ad impressions and clicks. This can affect the cost of your advertising.
Ad Quality: Facebook takes into account the quality rating of your ad, and higher-quality ads may receive lower prices.
Placement: The cost of advertising may vary depending on where you want to place your ads on Facebook (news feed, sidebar, etc.).